According to the Washington Post, via Reuters, a Beijing Blogger has already racked up 10 million hits on his podcast blog.

BEIJING (Reuters) – Beijing blogger and podcaster Dong Lu registered his 10 millionth hit on Friday morning, racing to the landmark on the back of China’s obsession with the World Cup.

The 36-year-old’s irreverent take on soccer’s showpiece, produced with the help of three friends in the living room of his apartment on the northeast outskirts of Beijing, has proved hugely popular with China’s on-line audience.

Sporting a multi-colored Afro wig and a fake mustache, Dong presents a podcast every other day featuring caricatures of leading players, parodies of the many soccer-themed adverts on Chinese television and the occasional song.

Wow. I’m not even sure if there were 10 million World Cup related hits racked up on any web site in China last time. This is definitely very cool. Well, at least for some of us.

Update: Way to go against Italy, US!! With this tie, we need to beat Ghana to advance.