This video is an overview of the educational children’s app market. It’s probably most useful for an indie developer wondering, “What educational app should I make?” I talk about what I’ve seen over the course of the hundreds of EDU apps I’ve downloaded and those I’ve extended as part of my work. Some areas of the market are clearly over saturated and there are gaping holes in others.

For those who don’t have time for a video, my advice is don’t make the same ABC app or arithmetic app everyone else is! Unless you can create clearly more compelling content, you’ll probably get buried. Make something between the ABC level and the storybook level… or a fun math app!