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According to the Washington Post, via Reuters, a Beijing Blogger has already racked up 10 million hits on his podcast blog.

BEIJING (Reuters) – Beijing blogger and podcaster Dong Lu registered his 10 millionth hit on Friday morning, racing to the landmark on the back of China’s obsession with the World Cup.

The 36-year-old’s irreverent take on soccer’s showpiece, produced with the help of three friends in the living room of his apartment on the northeast outskirts of Beijing, has proved hugely popular with China’s on-line audience.

Sporting a multi-colored Afro wig and a fake mustache, Dong presents a podcast every other day featuring caricatures of leading players, parodies of the many soccer-themed adverts on Chinese television and the occasional song.

Wow. I’m not even sure if there were 10 million World Cup related hits racked up on any web site in China last time. This is definitely very cool. Well, at least for some of us.

Update: Way to go against Italy, US!! With this tie, we need to beat Ghana to advance.

As my long-time readers know, I started my blog on Blogger at http://doubtingtoshuo.blogspot.com. I later moved it to http://toshuo.com mostly because John emailed me and told me I was blocked in China. WordPress kind of annoyed me at the outset, but I’ve since gotten pretty accustomed to running a blog on my own domain and like it.

There’s one problem, though. I still get a fair amount of search engine traffic from a page I wrote about the Back Dorm Boys at http://doubtingtoshuo.blogspot.com/2005/10/back-dorm-boys.html. That page is still just like I left it months ago. Unfortunately, some splogger has taken over my domain. I tried to set my blogger preferences to publish at my old address, just for the purpose of wiping out the splog, but it won’t let me. I had assumed that with my whole site still there, it was safe from being over-written. I guess I was wrong and that people are free to over-write my old entries with spam one URL at a time, and even cash in on the reasonably high page rank my blog had built up. I’ve emailed Google about it since they own Blogger, but they haven’t responded.

The moral: if you ever decide to host a Blogger blog on your own server, make sure you always set your site address back to your old blogspot URL after publishing in your own domain.

Today, I received an email from John at sinosplice. He’s been living and blogging in China for a few years and is now a grad student, studying linguistics at 华师大 in Shanghai. Very cool! Unfortunately, he had some bad news for me. Blogger is blocked in China, and therefore it’s a pain for people in China to see my site. Many Taiwan bloggers wouldn’t really care about whether or not their sites were accessible from China, but I do.

I’m interested in Chinese culture as a whole, not just Taiwan. Some topics I write about, such as Baidu are not very well understood in Taiwan. Despite the fact that it’s the 5th most used web site in the world, set a NASDAQ IPO record, and it’s “China’s google”, I’ve met quite a few Taiwanese people in the tech industry who haven’t even heard of it. For topics like these, I really want input from people living in the mainland. Not to mention, bloggers in mainland China are far more likely to be interested in what I have to write than bloggers in Korea, bloggers in Japan, or bloggers anywhere else outside of Taiwan are.

I guess I’ll have to get my own hosting eventually, and make sure it’s with a company that can make my site accessible from China. That means my URL will have to change, which kind of sucks. I don’t want to break everybody’s links. I’ll keep this up on blogger and make sure it points to my new address after I move. The question is, what should I call my blog? As I said in my very first post, I pretty much picked “Doubting to shuo” on a whim. I think the name is hard to remember, both for Chinese speakers and English speakers, and it probably sounds a bit stupid to bilingual people. Originally, I’d wanted “daotingtoshuo”, but some Singaporean guy has a blogger blog of that name (which he’s NEVER posted to, grrr). Any advice? Stick with weird name? Switch to something easier to remember?